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The Laundry is Going and Sales are Up

Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate...

Published Fri, Aug 08 2010 2:19 PM by Melanie Rembrandt

Filed under: PR, public relations, business growth, SEO copywriting, online copywriting, SEO
3 Things to Look For When Hiring a Publicist

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for... especially if you have a tight budget? Well, in addition to reviewing credentials...

Published Fri, May 05 2010 9:07 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, small business, small businessl business help, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, saving time, writing, SEO, mom entrepreneur, social marketing, working with the media
Did You Lose Your Power? Get it Back!

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best...

Published Fri, Mar 03 2010 3:36 PM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, public relations, business growth, make money, small businessl business growth, online copywriting, stress, SEO
Are You Creating Word-of-Mouth with Publicity?

Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news...

Published Fri, Feb 02 2010 8:01 AM by Melanie Rembrandt

Filed under: sales, PR, small business public relations, publicity, media relations, free publicity, public relations, online copywriting, SEO
5 Fast and Free Sale-Boosting Activities for your Small Business

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...

Published Fri, Jan 01 2010 8:44 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, media relations, public relations, business growth, online copywriting, SEO, recession
Get Outside Input to Boost Sales

When was the last time you shared an article, publicity piece, website copy, or marketing document with a co-worker, expert or associate? If your business is in a rut, it may be time to get an outside opinion. It is easy to get too close to your business...

Published Fri, Nov 11 2009 9:14 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, media relations, free publicity, business, public relations, business growth, make money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO
Add SEO Power to Your Traditional Press Release

The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other...

Published Mon, Jul 07 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, saving money, Web copywriting, SEO copywriting, online copywriting, SEO, social media
Lose Your Job? Look for the Opportunity.

If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny…...

Published Wed, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, business, small business help, public relations, business growth, make money, online copywriting, small business success, SEO
Focus Your PR and SEO Efforts for Ultimate Success

I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needs my help. Nothing was working...

Published Wed, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, SEO
Check Your Quotes Now and Avoid Issues Later

It's 4:00 a.m., and I'm working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study... no problem! But then I started to conduct some research. I had plenty of...

Published Wed, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, publicity, business, public relations, Web copywriting, SEO copywriting, online copywriting, SEO
How Much Should You Spend on Press Releases?

A new entrepreneur asked me how much a press release should cost to write and distribute. And the answer is that it can cost anywhere from nothing (if you use your own time and effort to do it yourself) to thousands of dollars (depending on the services...

Published Wed, May 05 2009 5:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, publicity, media relations, free publicity, small business, business, small business help, public relations, saving money, SEO copywriting, online copywriting, SEO
Are you working too hard? It’s time for a break.

Woo Hoo! It’s time for the big, Memorial Day holiday, and summer is here. (Yikes! That means swimsuit season is here too.) If you are like most entrepreneurs, you’ve probably been working like a dog to impress clients and customers, especially...

Published Mon, May 05 2009 5:00 AM by Melanie Rembrandt

Filed under: marketing, PR, publicity, media relations, free publicity, small business, business, public relations, business growth, saving money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO
Got Stress? How a PR and SEO Copywriter Handles It

What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some ugly comments about my client’s site (for no particular reason). A WSJ reporter cancelled...

Published Wed, May 05 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, PR, publicity, media relations, free publicity, small business, business, public relations, saving money, make money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO
Why Isn’t Your Press Release Working?

I recently received another call from an entrepreneur who spent a lot of money on a publicist only to experience zero results and a waste of time and money. Why didn’t the press releases work? I don’t understand,” she explained A re...

Published Wed, Apr 04 2009 4:30 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, small business success, goals, SEO