Browse by Tags

Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear "PR" is to send out a press release. And although press releases have their place as media-relationship...

Everyone seems to have a newsletter. Why? Do they know something you don’t? Newsletters are great marketing tools for small businesses. And if you don’t have one, you may be missing out on a valuable opportunity. After all, newsletters offer...

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best...

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...

When was the last time you shared an article, publicity piece, website copy, or marketing document with a co-worker, expert or associate? If your business is in a rut, it may be time to get an outside opinion. It is easy to get too close to your business...

The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other...

If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny…...

It's 4:00 a.m., and I'm working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study... no problem! But then I started to conduct some research. I had plenty of...