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3 Things to Look For When Hiring a Publicist

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for... especially if you have a tight budget? Well, in addition to reviewing credentials...

Published Fri, May 05 2010 9:07 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, small business, small businessl business help, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, saving time, writing, SEO, mom entrepreneur, social marketing, working with the media
How Much Should You Spend on Press Releases?

A new entrepreneur asked me how much a press release should cost to write and distribute. And the answer is that it can cost anywhere from nothing (if you use your own time and effort to do it yourself) to thousands of dollars (depending on the services...

Published Wed, May 05 2009 5:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, publicity, media relations, free publicity, small business, business, small business help, public relations, saving money, SEO copywriting, online copywriting, SEO
Are you working too hard? It’s time for a break.

Woo Hoo! It’s time for the big, Memorial Day holiday, and summer is here. (Yikes! That means swimsuit season is here too.) If you are like most entrepreneurs, you’ve probably been working like a dog to impress clients and customers, especially...

Published Mon, May 05 2009 5:00 AM by Melanie Rembrandt

Filed under: marketing, PR, publicity, media relations, free publicity, small business, business, public relations, business growth, saving money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO
Got Stress? How a PR and SEO Copywriter Handles It

What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some ugly comments about my client’s site (for no particular reason). A WSJ reporter cancelled...

Published Wed, May 05 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, PR, publicity, media relations, free publicity, small business, business, public relations, saving money, make money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO
Why Hire an SEO Copywriter?

Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, providing valuable information and finding the right words to work with your organization’s messaging...

Published Wed, Apr 04 2009 6:00 AM by Melanie Rembrandt

Filed under: copywriting, sales, PR, small business public relations, media relations, free publicity, small business, business, small business help, public relations, Web copywriting, SEO copywriting, online copywriting, small business success, goals, writing

3 Things to Look For When Hiring a Publicist

How Much Should You Spend on Press Releases?

Are you working too hard? It’s time for a break.

Got Stress? How a PR and SEO Copywriter Handles It

Why Hire an SEO Copywriter?