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Phone the Press for Free Publicity

As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before...

Published Fri, Jul 07 2010 10:38 AM by Melanie Rembrandt

Filed under: sales, PR, small business public relations, free publicity, public relations, SEO, increase sales
Are Press Releases the Answer?

Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear "PR" is to send out a press release. And although press releases have their place as media-relationship...

Published Fri, Jun 06 2010 8:14 AM by Melanie Rembrandt

Filed under: sales, PR, publicity, public relations, online copywriting, small business success, mom entrepreneur, work at home
3 Tips to Get New Customers Fast

Things may be tough right now, but there are new customers out there who need your products and services… But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost...

Published Fri, May 05 2010 1:35 PM by Melanie Rembrandt

Filed under: marketing, sales, small business public relations, public relations, business growth, Web copywriting, SEO copywriting, working with the media, new customers
3 Things to Look For When Hiring a Publicist

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for... especially if you have a tight budget? Well, in addition to reviewing credentials...

Published Fri, May 05 2010 9:07 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, small business, small businessl business help, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, saving time, writing, SEO, mom entrepreneur, social marketing, working with the media
Do You Fight Over Which Words To Use?

Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing...

Published Fri, Apr 04 2010 8:05 AM by Melanie Rembrandt

Filed under: copywriting, sales, PR, small business public relations, publicity, media relations, public relations, business growth, make money, SEO copywriting, SEO
Stress Benefits - Not Features

Benefits vs. Features In the past few weeks, several new entrepreneurs sent me press releases for review. And one major issue stood out. They all stressed features rather than benefits. As a small business owner, it is easy to be so passionate about your...

Published Fri, Apr 04 2010 9:15 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, business, public relations, business growth, SEO copywriting, small business success, SEO, social marketing
Are You Using SEO Copy To Boosts Sales?

A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984 , stresses how businesses are using traditional, media channels to increase sales. During tough economic times, it’s important to keep...

Published Fri, Apr 04 2010 5:52 AM by Melanie Rembrandt

Filed under: sales, PR, free publicity, public relations, SEO copywriting
Where’s Your Newsletter?

Everyone seems to have a newsletter. Why? Do they know something you don’t? Newsletters are great marketing tools for small businesses. And if you don’t have one, you may be missing out on a valuable opportunity. After all, newsletters offer...

Published Mon, Apr 04 2010 8:03 AM by Melanie Rembrandt

Filed under: sales, PR, media relations, free publicity, public relations, online copywriting, increase sales, social marketing, newsletter
How to Increase Sales in 3 Steps

If you want new business, here are three quick tips that may help you boost your customer-list fast… 1. Make a list. Check it twice. Look through all of your contacts and review the people you’ve met in your industry or at various conferences...

Published Mon, Mar 03 2010 7:03 AM by Melanie Rembrandt

Filed under: sales, PR, free publicity, public relations, SEO copywriting, SEO
Did You Lose Your Power? Get it Back!

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best...

Published Fri, Mar 03 2010 3:36 PM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, public relations, business growth, make money, small businessl business growth, online copywriting, stress, SEO
Are You Creating Word-of-Mouth with Publicity?

Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news...

Published Fri, Feb 02 2010 8:01 AM by Melanie Rembrandt

Filed under: sales, PR, small business public relations, publicity, media relations, free publicity, public relations, online copywriting, SEO
When Was The Last Time You Used This Six-Letter Word?

Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to...

Published Mon, Jan 01 2010 7:53 AM by Melanie Rembrandt

Filed under: sales, PR, free publicity, public relations, business growth, SEO copywriting
5 Fast and Free Sale-Boosting Activities for your Small Business

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...

Published Fri, Jan 01 2010 8:44 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, media relations, public relations, business growth, online copywriting, SEO, recession
How To Avoid Nerves When Talking to the Press

If you are like most people, it can be nerve wracking to talk to the press. But there are several things you can do to give a great interview… even when you’re heart is racing. First, just like the Boy Scout motto, “be prepared.”...

Published Fri, Dec 12 2009 6:03 AM by Melanie Rembrandt

Filed under: copywriting, sales, free publicity, public relations, SEO copywriting, working with the media
Get Outside Input to Boost Sales

When was the last time you shared an article, publicity piece, website copy, or marketing document with a co-worker, expert or associate? If your business is in a rut, it may be time to get an outside opinion. It is easy to get too close to your business...

Published Fri, Nov 11 2009 9:14 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, media relations, free publicity, business, public relations, business growth, make money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO

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