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3 Tips to Get New Customers Fast

Things may be tough right now, but there are new customers out there who need your products and services… But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost...

Published Fri, May 05 2010 1:35 PM by Melanie Rembrandt

Filed under: marketing, sales, small business public relations, public relations, business growth, Web copywriting, SEO copywriting, working with the media, new customers
3 Things to Look For When Hiring a Publicist

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for... especially if you have a tight budget? Well, in addition to reviewing credentials...

Published Fri, May 05 2010 9:07 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, small business, small businessl business help, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, saving time, writing, SEO, mom entrepreneur, social marketing, working with the media
Stress Benefits - Not Features

Benefits vs. Features In the past few weeks, several new entrepreneurs sent me press releases for review. And one major issue stood out. They all stressed features rather than benefits. As a small business owner, it is easy to be so passionate about your...

Published Fri, Apr 04 2010 9:15 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, business, public relations, business growth, SEO copywriting, small business success, SEO, social marketing
Did You Lose Your Power? Get it Back!

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best...

Published Fri, Mar 03 2010 3:36 PM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, public relations, business growth, make money, small businessl business growth, online copywriting, stress, SEO
5 Fast and Free Sale-Boosting Activities for your Small Business

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...

Published Fri, Jan 01 2010 8:44 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, media relations, public relations, business growth, online copywriting, SEO, recession
Get Outside Input to Boost Sales

When was the last time you shared an article, publicity piece, website copy, or marketing document with a co-worker, expert or associate? If your business is in a rut, it may be time to get an outside opinion. It is easy to get too close to your business...

Published Fri, Nov 11 2009 9:14 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, media relations, free publicity, business, public relations, business growth, make money, Web copywriting, SEO copywriting, online copywriting, small business success, SEO
PR and SEO Research Saves Time and Money

It’s early in the morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs...

Published Tue, Oct 10 2009 6:00 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, media relations, small business, business, small businessl business help, public relations, small businessl business growth, Web copywriting, SEO copywriting, small business success, SEO, work at home
Check Your Quotes Now and Avoid Issues Later

It's 4:00 a.m., and I'm working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study... no problem! But then I started to conduct some research. I had plenty of...

Published Wed, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, publicity, business, public relations, Web copywriting, SEO copywriting, online copywriting, SEO
Why Isn’t Your Press Release Working?

I recently received another call from an entrepreneur who spent a lot of money on a publicist only to experience zero results and a waste of time and money. Why didn’t the press releases work? I don’t understand,” she explained A re...

Published Wed, Apr 04 2009 4:30 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, small business success, goals, SEO
Knock 'em Dead in the New Year!

As 2008 comes to a close and we look forward to celebrating the holidays and a brand New Year, here are a few inspirational quotes to start 2009 on a positive note: "The first step to becoming is to will it. " Mother Teresa "The future...

Published Wed, Dec 12 2008 9:36 AM by Melanie Rembrandt

Filed under: marketing, sales, public relations, businesss
Does Your Website Have This Problem?

When was the last time you updated your website and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it focus...

Published Mon, Dec 12 2008 8:35 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, publicity, small business, business, small business help, public relations, business growth, saving money, make money
How to Turn Your Luck Around

If you have been watching or listening to the news lately, it is packed with negativity concerning the latest unemployment rates, stock market upsets and violence overseas. It’s enough to make you say, “Bah, Hum Bug” and retreat to a...

Published Wed, Dec 12 2008 8:46 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, business, small business help, public relations, business growth, saving money
The Big Secret to Winning New Clients

It's about 5:30 a.m. on Wednesday morning, and I already have 80 e-mails to go through. Many of them are spam, but there are a few business requests. In today's tough economy, I am very fortunate to be able to choose my clients. And if you are...

Published Sun, Nov 11 2008 5:27 PM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, small business, business, small businessl business help
Is Time Running Out On Your Dreams?

Originally posted October 28, 2008 The past few weeks have been crazy. I finally had my big vacation in Maui and had a blast scuba diving with sharks, power hang-gliding and zip-lining across big ravines. I had such a great time that it didn't really...

Published Sun, Nov 11 2008 5:24 PM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations
Take A Moment to Tune Into Your Intuition

Originally Posted on August 28, 2008 Recently I had the opportunity to work with two new clients on several large publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals, so I decided to take some time to think...

Published Sun, Nov 11 2008 5:22 PM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, small business, business

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