Browse by Tags - Melanie's PR and SEO Copywriting Blog

Stress Benefits - Not Features

Benefits vs. Features In the past few weeks, several new entrepreneurs sent me press releases for review. And one major issue stood out. They all stressed features rather than benefits. As a small business owner, it is easy to be so passionate about your...

Published Fri, Apr 04 2010 9:15 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, business, public relations, business growth, SEO copywriting, small business success, SEO, social marketing

Is Your News Worth Reading?

As a new business owner, it's easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you're about to...

Published Fri, Nov 11 2009 5:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, business, public relations, business growth, Web copywriting, small business success, writing

PR and SEO Research Saves Time and Money

It’s early in the morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs...

Published Tue, Oct 10 2009 6:00 AM by Melanie Rembrandt

Filed under: marketing, sales, PR, small business public relations, publicity, media relations, small business, business, small businessl business help, public relations, small businessl business growth, Web copywriting, SEO copywriting, small business success, SEO, work at home

How to Avoid PR Disappointment

After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other...

Published Tue, Jul 07 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, PR, small business public relations, media relations, free publicity, business, small business help, make money, Web copywriting, SEO copywriting, small business success, goals

Add SEO Power to Your Traditional Press Release

The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other...

Published Mon, Jul 07 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, saving money, Web copywriting, SEO copywriting, online copywriting, SEO, social media

Are You Twittering Valuable Tweets?

If you’ve entered the world of Twitter, www.twitter.com , you know there is a lot of junk out there… people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday… you know...

Published Mon, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, PR, small business public relations, free publicity, business, Web copywriting, online copywriting, Twitter, social media

Lose Your Job? Look for the Opportunity.

If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny…...

Published Wed, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, business, small business help, public relations, business growth, make money, online copywriting, small business success, SEO

Focus Your PR and SEO Efforts for Ultimate Success

I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needs my help. Nothing was working...

Published Wed, Jun 06 2009 4:00 AM by Melanie Rembrandt

Filed under: marketing, copywriting, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, SEO

Why Isn’t Your Press Release Working?

I recently received another call from an entrepreneur who spent a lot of money on a publicist only to experience zero results and a waste of time and money. Why didn’t the press releases work? I don’t understand,” she explained A re...

Published Wed, Apr 04 2009 4:30 AM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, business, public relations, business growth, Web copywriting, SEO copywriting, online copywriting, small business success, goals, SEO

Why Hire an SEO Copywriter?

Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, providing valuable information and finding the right words to work with your organization’s messaging...

Published Wed, Apr 04 2009 6:00 AM by Melanie Rembrandt

Filed under: copywriting, sales, PR, small business public relations, media relations, free publicity, small business, business, small business help, public relations, Web copywriting, SEO copywriting, online copywriting, small business success, goals, writing

Kim Kiyosaki Tips for Being a Successful Investor and Entrepreneur

Last week, Kim Kiyosaki gave us the inside scoop on her success. Today, the successful investor, businesswoman and author of "Rich Woman," www.richwoman.com , shares her top five tips for success: 5 Tips from Kim Kiyosaki for Being a Successful...

Published Wed, Mar 03 2009 7:06 AM by Melanie Rembrandt

Filed under: copywriting, PR, small business public relations, publicity, media relations, free publicity, business, small business help, public relations, financial help, SEO copywriting, online copywriting, small business success

How to Get Free Publicity

If you want to boost sales, awareness and credibility at no cost, try using the “power of the press.” Via my various blog entries and articles on this site and my personal blog here , I’ve provided a lot of free information and websites...

Published Mon, Dec 12 2008 1:33 PM by Melanie Rembrandt

Filed under: sales, PR, small business public relations, media relations, free publicity, business, small business help, public relations

The Big Secret to Winning New Clients

It's about 5:30 a.m. on Wednesday morning, and I already have 80 e-mails to go through. Many of them are spam, but there are a few business requests. In today's tough economy, I am very fortunate to be able to choose my clients. And if you are...

Published Sun, Nov 11 2008 5:27 PM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, small business, business, small businessl business help

Take A Moment to Tune Into Your Intuition

Originally Posted on August 28, 2008 Recently I had the opportunity to work with two new clients on several large publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals, so I decided to take some time to think...

Published Sun, Nov 11 2008 5:22 PM by Melanie Rembrandt

Filed under: marketing, copywriting, sales, PR, small business public relations, publicity, media relations, free publicity, small business, business