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As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before...

As a new business owner, it's easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you're about to...

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for... especially if you have a tight budget? Well, in addition to reviewing credentials...

Benefits vs. Features In the past few weeks, several new entrepreneurs sent me press releases for review. And one major issue stood out. They all stressed features rather than benefits. As a small business owner, it is easy to be so passionate about your...

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best...

Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day… Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to...

Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information...

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things...