We love Twitter at Laurie Sarah Designs! We have 3 distinct Twitter accounts that we use depending on what our focus is at that time:
LaurieSarahList - Only jewelry pieces that we've listed or new offers, including Engagement & Wedding Rings
LaurieSarah - Jewelry discussions only
LSPetz - Just for our custom Paw Printz designs
It has opened us up to new markets and has been very successful for us. We had 5 Paw Printz sales this weekend with 4 being from Tweets made on Friday evening and Saturday. The key is making sure, not only that you are following the right people, you also the have right followers for yourself as well.
When starting out, we found a lot of the SEO types, get rich quick types and other random people that are just adding followers to their lists. That will not help you in the long run, though it "looks" cool to have a bunch of followers - it's pretty much useless. Take the time to use the "Find People" link on Twitter.
When we created LSPetz, for example, we purposely added "Pet" people: Those with a bio about their pets or pet store, dog lovers and cat lovers. If someone non pet related wants to follow me - they are welcome to but we will NOT follow them back.
We were not as careful when we first started LaurieSarahList and had to spend a lot of time cleaning out followers that weren't helping us. When setting up LSPetz - we knew better and it has worked well.
We wish you success as you find your way onto Twitter as it really is a great marketing tool for your business! And feel free to follow our Woman owned business using the Twitter accounts above.
Laurie Sarah
Laurie Sarah Designs ~ Owner
http://www.lauriesarahdesigns.com