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Whom do you want to reach with your small business marketing and PR efforts? Once you have a clear profile of your target audience, you'll be better equipped to tailor your key messages to each segment of your target market and select the right communication tools to use with each audience. Here’s...
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A media kit is an essential tool for any small business PR campaign. A valuable resource for reporters, a media kit helps the reporter research your company and assess your value as an industry expert on industry-related topics. It’s also a useful tool in marketing to potential clients, investors...
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Who are those key clients and customers that you want to target with your small business marketing campaign? You need a clear profile of your target audience in order to create the compelling marketing and PR messages that will capture their interest and make an impact on them. It’s crucial to...
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Here’s great small business marketing tip, increase your visibility and showcase your expertise with small seminars, roundtables, or panels. At the same time, you are creating valuable face-to-face time with existing and prospective clients. The most important step is to come up with a topic that...